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How best to appeal to a target audience is a top priority for any company hoping to effectively advertise their product, after all, marketing is a science. Tried and tested methods are replicated endlessly and regular viewers of TV will be used to seeing semi-nude women utilized to market commodities aimed exclusively at men. Usually such adverts imply that purchasing the advertised product will make a man more desirable to these conventionally attractive females. The over-sexualization of women is a hotly debated topic, with some claiming it’s diminishing whilst others say it celebrates sexual freedom. Similar arguments can be made for men too, who are often used in a similar way to help sell products.
Many adverts aimed at both males and females prominently feature conventionally attractive men with golden tans, bulging abs, and a Herculean frame. The reason such ads have universal appeal is because women desire the men shown whilst male viewers aspire to obtain their perfect physique. One hygiene giant is trying to challenge the presentation of conventional beauty standards in these ads by creating a commercial with a profound sentiment.
AXE has built a reputation for catching our eye with creative and entertaining adverts. The company’s latest “Find Your Magic” campaign takes a more sincere approach, focusing on spreading a very powerful message about the importance of individuality and celebrating diversity. Focal to the advert is the idea that self-expression is key to confidence and that no one should be ashamed of who they are, exploring how different people express themselves.
The advert aims to be as inclusive as possible by depicting all sorts of people, from those with disabilities to crossdressers, embracing their identity and uniqueness. AXE’s progressive approach to marketing is helping to battle the stigma around body image by relaying the idea that there is beauty in everyone, not just those conforming to conventional beauty standards.
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The Partnership between NBA and Twitch Means Streaming Live Games is Possible
In 2019, the NBA announced its exclusive partnership with Twitch to stream all USA basketball games to international audiences. If you are familiar with the gaming world, you’ll be familiar with Twitch. It is an online video platform used for streaming games and player competitions.
In addition to NBA games, Twitch will also start streaming Junior NBA Global Championship games.
Twitch already has several interesting sporting content including select NFL games. This partnership will only boost their catalog of games. With more and more consumers ditching cable subscriptions for online streaming, this is certainly a good move from the NBA to keep up with their audience.
Online media streaming sites have been thriving in recent years. Some examples include Amazon Prime and DAZN while traditional sources like EPN have also moved from cable to an online direct-to-consumer strategy. Some basketball leagues have even begun to stream their games on the official NBA website, allowing fans without cable to tune in.
Although fans are slowly but steadily moving away from cable, leagues still see TV networks as essential. This is primarily because the TV production quality is still second to none. Secondly, the NBA is still partnered with ESPN, TNT, and ABC which makes it more difficult for them to move away from cable. However, it looks like the NBA is determined to move with the modern ages so they are sure to find new ways to circumvent these issues.
The new partnership with twitch involves streaming a variety of events such as 3x3 events, all Women’s and Men’s National Team games as well the Nike Hoop Summit. For viewers and cable cutters, it is definitely going to be an interesting time ahead.
